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Thursday, 31 December 2020 23:07



Based on a true story.

who wants to find you

finds you for sure

And with these words begins Veritas' journey on the Amalfi coast. Walks overlooking Capri and the scent of lemons.



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Her. She was too proud to admit she was too weak. She was too weak to admit her weaknesses. She hid behind her screams just like super heroes do.

She never really wanted to be one of them.

According to her, the super heroes were… ridiculous. With leotard rompers… And she didn't want to be ridiculous.

Veritas. She loved walks along the sea. To tell the truth, she always took the same road. She was always in the same place at the same time. Everyday.

-it's easy to find me - she thought.


Of course, whoever wants to find you - finds you for sure. Despite this, Veritas spent too much time alone. To her misfortune she was a kind of super hero that she hated so. She possessed the gift of truth. And not everyone liked the truth.

As I already told you: Veritas spent too much time alone.

As you well know, the ideology of Veritas speaks clearly: speak the truth - good or bad.


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With love,

The lie

P.s. Based on a true story they said.

Published in TRAVEL
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Tuesday, 15 December 2020 22:44



Based on a true story.

Once you've found the way

you won't have to use the map anymore.



Do you know the true legend of the Faraglioni of Capri? Do you know?


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Frangar. It is really her. The one that she preferred to hurt herself rather than admit her weaknesses to the world. She never admitted. Among the deep and not very reassuring waters of this island that she isolates is not her, she tried in every way to find the strength that she did not have but that she pretended to have. Do you see these rocks by the sea?

She knew them too well. She knew that one had fantastic animals, strangely blue. She knew that by crossing one of these rocks she would find eternity. Despite this, she loved to admire the rocks from afar. After all she was afraid ... not of the blue animals. But of eternity. But she had never admitted it. She never admitted. But what eternity are we talking about? He had heard him speak in the bars of Capri and Anacapri. He had heard it from people on the street. He told himself of those who, crossing the stack, never returned.

Fear mixed with curiosity.


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Going under the Stella stack, because that's what the old people at the bar called it, he realized that… nothing has changed. Just in this way he noticed that her eternity depended only on her. From the efforts she made and the choices she made. At that exact moment she had found the right path. And how well do you know: Once you find your way - you won't have to use the map anymore. You have decided not to admire the rocks on the sea from afar anymore. She has decided to leave and create her own eternity.

On the other side of the stack, however, there were people who admired the beauty of the rocks imagining every possible eternity. Every possible scenario. They admired them from afar.


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The Stella Faraglione is simply a door. Any door.

Are you afraid to cross it?


With love,


Published in TRAVEL
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Sunday, 15 November 2020 22:28



Based on a true story.

Rarynoi clothes love to travel. Has Habere been to the island of Salina, where Impera is located? To find out, get on board quickly because we are about to leave! Hey wait, take off your shoes first! This is the first rule when you get on board. Ready, are we all here? Departure!

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Thus began the long journey to the unknown islands. Some said that I am wonderful and that I am wrong to sleep on board, that I should rent a room for one night on each island. Only then could I live this journey to the full. But I'm Impera, I'm made of blue. Blue Marine. How could I sleep on dry land? I threw myself into the blue of this sea. I want to live it. But first you better learn to swim.

Some told me about the uninhabited islands and I wanted to go there. I wanted to touch places that no one has ever touched. I like adventures, you notice huh?

Some told me of a place, a cove near one of the volcanoes, where there are sea monsters. Where they come from is unknown. There are those who believe in the hand of Lucifer, there are those who rely on science. They said that those who saw them did not come out without injuries. They say monsters they attract with their beautiful colors and enchanting movements and then… and then if you're lucky - tell them. If I was afraid? Ahaha, I am Impera. I was just curious. But then who still believes in monsters?

There he is! Here it is the volcano. I've never seen one before. I was perplexed. It doesn't seem dangerous at all. In fact, he looked completely innocent. Sometimes what we see above the surface of the water hides much more. I imagined the ice-berg and the whole story of the Titanic. What is this volcano hiding?

I threw myself into the blue. In the navy. Looking for monsters in which I did not believe in the least. I found the sensations underwater. I collected them one by one. I went upstairs to get some air. I dived again. Strange. All the sensations I collected started to make sense. A sense of danger. Danger led me to a cave. It shone blue, not navy blue. It just shone.

- Enchanting - I thought.

I looked around and saw the monster. Yes. I saw it in front of me. She fascinated. She was a jellyfish., The most beautiful I have ever seen. Untouchable. Beautiful from afar.

-What a laugh - I thought

Everyone has their own monsters. Mine was certainly not her. I have decided to leave her alone and go back on board. The sea was starting to be rough and I was close to the rocks. Swimming in the blue I realized I was hardly moving, I was as if suspended. Here, the current was so strong that it made it impossible to return on board.

The sensations I gathered earlier began to mix with each other. They were panicking. I tried to reassure each of them. Should I have worried? Was I to shake like the waters I was in? I did not. Not even when I noticed a minefield of jellyfish of all kinds in front of me. I had to cross this field. Somehow. The waters looked like champagne. A thousand bubbles that pampered the jellyfish and me. And the feelings that I have collected.

If I succeeded? I'm telling you, then probably yes.


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Divide and rule. Literally.

Sounds like a fairy tale, right? What if I told you that everything you just read is true? Covered in fine words, but still true. Would you believe it?

We got ashore. You can get off or stay.

With love,


Published in TRAVEL
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Monday, 26 October 2020 21:47



Based on a true story.

Rarynoi's clothes are #MadeInPiemonte, it's true. But who said they can't take a little vacation outside Piedmont? They can and how!

Here is Habere's story. You already know this dress. You have certainly read her ideology and guessed the identity of this timeless dress. But wait, what does timeless mean? Timeless. Yes yes, of course. But do you want to know the true meaning? Timeless means eternal but also suitable. Always suitable. It is always that which for the first time does not become boring.



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Let's go back to Habere's identity:

Habere non haberi – To own and not to be possessed

Here is the motto of this dress.



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Habere in one way or another conveys the importance of everything that is not material. It's up to you to get into it all the way or wear this dress just because you like the style. The choice is yours.

Sit down, drink a good coffee and ... let's go to the Aeolian Islands!




     Some say it is a place to go only on vacation. You know, for a week and then that's it, then you come home, you look at the photos you took, you smile twice and then you forget. Forget planning another trip. Yes, some say so. But not Habere. She is different.

     You don't travel to travel. You travel with your eyes always wide open and try to notice every detail. She imagines that she has even managed to find a field of olive trees in the middle of nowhere. The others stopped to admire the caper plants.

-Hey, have you ever seen how capers are harvested? Look, this is the map!

     Yes, but she looked up and in that moment she noticed a fairytale landscape. She jumped over the wall and started running among the olive trees.

-What are you doing! Are you crazy?

     Yes it was a little bit. She also admitted it every time someone said it. 

     Was the landscape truly beautiful? I don't know, you rate it. For her it was something special. She jumping over that wall like she was a child and she teleported to a different place. One olive tree after another led to a small church ... A small church overlooking the sea! Oh then perfection exists. You just need to know how to grasp it. Knowing how to notice it. She did it. She does it every time. She goes crazy.

-But that's enough! All this is beautiful, gorgeous, call it what you want! Let's go see Pollara!

     Oh yeah, I didn't tell you: Pollara is the place in Salina most loved by all tourists. But Habere doesn't usually like things that everyone likes. You know, too often it goes against the grain for the fun of it. Sometimes he just closes his eyes not to see the beauty that everyone else is noticing. She finds her beauty, only her. The strange, unique one, forgotten by God and especially by tourists. But… she went there.


     They say that from here you can see the sunset that leaves you speechless. They say that from here you can see Stromboli colored orange every time the sun touches the tip of the volcano. They say you have to see to believe it.

     Habere was speechless, she saw the sun and the volcano come together. Habere climbed a wall again this time but nothing happened. She stayed in the same place, she didn't teleport anywhere. At first she thought that the wall was broken. Come on, it always worked! It worked every time! Then she realized that this was exactly where she was supposed to be at that very moment. 

-The wall works - she said.

-What? What wall? - they asked.

-Nothing nothing. I'm just crazy. - She replied without taking her eyes off the volcano.



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Habere's trip was unforgettable, believe me. I hope you have smelled the scent of the sea, the sound of the waves ... Owning what cannot be possessed. Just like a sunset in Pollara. Just like the wind in your hair traveling the streets of Salina. Just like the scent of the sea that you feel even though you are not on the beach.

Don't be possessed. Eh, that unfortunately (or fortunately) depends only on you. From the decisions you make or won't make. From the fear that will take you by the hand or from that damn courage in abundance.


with love,


Published in TRAVEL
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Saturday, 03 October 2020 23:57


Months of hard work, it must be admitted. But what a satisfaction to finally be able to touch the finished garments with my hand! Preparing the first Rarynoi collection took us longer than expected. On the other hand, working during the global pandemic was not that easy. Despite everything we did it!

If you have already read our ideology, you surely know that our brand differs from others precisely because of the importance it gives to individual items. In fact, by giving them the name, the history, the ideology we have created a kind of magic that involves each of our products. It is an added value, don't you think?



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For the first collection we opted for viscose also called 'artificial silk'. An artificial fiber, but of natural origin, because viscose is extracted from cellulose in a liquid state. The fabric ensures temperature balance. Also with regard to comfort, viscose is considered a pleasant fabric to wear, extremely soft and enveloping the body.

To present the collection we have chosen our beloved mountain. We have risen to 2,000 meters above sea level! Look at the beautiful view, do you recognize the mountain behind? Yes, it is Monviso!


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A perfect way to recharge your b a t t e r i e s ?
Scream into the void that it is not empty. Tranquillity
never moved even if you try in a thousand ways. Here
it is and will always be so  q u i e t  and pleasant.
The best way to gather strength is to get tired
until  t h e   e n d . The best way to find the
solution is simply  n o t   t o   t h i n k  about it.



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Union of  f e m i n i n i t y  and  c o m f o r t .

With love,

Rarynoi Team


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